4Cs Marketing Model & Why It's Good for Business

4Cs Marketing Model & Why It's Good for Business 4c marketing mix The 4Cs marketing mix is a framework putting the customer at the center of our marketing strategy Consisting of consumer, cost, communication, convenience 4cash 2541 Download scientific diagram 1: Relationship between 4P and 4C marketing mix from publication: Marketing Management in other Context

4cash 2541 They serve as a vital framework, ensuring that every aspect of our marketing strategy harmoniously aligns, resonates with our audience, and drives our campaign

4c marketing mix A 4C marketing model is a customer-centric approach that puts the customer at the center of the company's decision-making process This model To understand the use of the 4Ps of Marketing, we need to know the 4Cs of Marketing 4C's of the marketing mix are; Customer Cost Convenience Communication